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Change Is Good

February 8, 2016

Change Is Good

Hellooo internet! I feel like I’ve been away from the blog for an eternity. It has been 19 months since I wrote my last post… which, I suppose in internet years actually is an eternity. Thanks goodness for Candice who has been holding down the fort in my absence! This year my goal is to be more present in this space. I doubt I’ll be posting every week but I do want to share a bit more of what’s been happening behind the scenes of this small biz.

So much has changed since that last post I wrote back in June of 2014. Things have been a bit of a whirlwind since launching my wholesale line at the National Stationery Show that year and I’ve learned so much and made so many new discoveries along the way. I absolutely love the creative freedom of designing new products and this newfound freedom has sparked the biggest change I think I’ll make in 2016: I’ve decided to discontinue my wedding invitation line as of this Spring. I will continue to carry non-personalized wedding accessories (like cocktail napkins) but wedding stationery will no longer be available after April, 2016.

I’ve been designing wedding invitations for just over 10 years and it has been wonderful to share a tiny part in so many couples’ lives over the past decade but it’s time for change. As my personal interests have shifted, I think it’s a natural evolution for my business interests to shift as well and the great thing about being a small business is having the flexibility to pivot.

I have a head full of projects and ideas I’d like to explore this year and I’m so excited about all the possibilities! Although remaining on the same path can be comfortable (in both life and in business), growth does not often occur within that comfort zone. Change is necessary, change is good… and I’m ready to embrace it.



Store Scoop

The National Stationery Show

June 2, 2014

National Stationery Show 2014 - Mailer

Hello All! It has been quite some time since I’ve written on this little blog of mine… to say I’ve been busy would be an understatement. I’m so grateful to Candice and Aimee for holding down the fort with their inspiring posts!

I’ve got so many exciting things planned for Betsywhite Stationery and I can’t wait to share them all but first, I thought I’d fill you in on what has kept me the most busy over the past 8 months. If you follow me on Instagram, you’ll know that a couple weeks ago, I made my debut at the National Stationery Show with a brand new line of wholesale paper goods!

Last summer, I made the decision to expand my line of stationery beyond weddings and to add a collection of ‘everyday’ goodies like note pads, notebooks, greeting cards and art prints. That germ of an idea floated around in my head for several months but it didn’t really start to take shape until I attended Tradeshow Bootcamp’s Paper Camp in Washington DC last October. (Side Note: Paper Camp was one of the best business decisions/investments I’ve ever made. I can’t speak highly enough about Katie, the Tradeshow Bootcamp crew and the incredible community of sweet, supportive designers!!) The feedback and sound advice I received at Paper Camp really helped me to focus my ideas and build a solid plan for my wholesale collection. When I returned from DC, I spent three solid months creating and fine-tuning over 100 new designs. Once my designs were done and products printed, I spent February thru April planning for the show, which was a bit of a challenge since those months are also the peek of wedding season for stationers so I was also busy designing wedding invitations for lots of beautiful Betsywhite Brides.

Somehow, I managed to make it work and on May 18, 2014 I introduced a brand new side of Betsywhite Stationery at the Javits Center in New York. I could probably write 5 in-depth posts about the journey and the process but I figured I’d show you lots (and lots) of pics instead. Here’s a photo journal of the adventure…

The image at the top of the post is a peek at the mailers I sent to retailers before the show.

National Stationery Show 2014 - Setup Day 1

IMAGES ABOVE: SETUP DAY 1 // The Javits in all its glory  //  My 500 lb. pallet was waiting in my booth when we arrived  //  Zip-tying extension cords to the pipe & drape behind my booth walls  //  Building furniture  //  Lunch break… we picked up sandwiches and snacks from Brooklyn Fare (on 37th Street) every day  //  Surrounded by chaos  //  Installing vinyl signage on the walls

National Stationery Show 2014 - Setup Day 2

IMAGES ABOVE: SETUP DAY 2  //  Running errands before heading back to the Javits  //  Back to booth setup… getting polka dots on the walls  //  Finalizing product display  //  Quick bite… picked up a couple (rather pricey) sandwiches from Dean & Deluca which was around the corner from our hotel  //  Adding stickers & inserts to catalogs  //  A tower of empty boxes

National Stationery Show 2014 - The Booth

IMAGES ABOVE: THE BOOTH!  //  First day of the show  //  I had a bird thing going on so we wore Betsywhite bird pins and there was a tiny little flock gathered around our giveaway goodies (polka dot pencils and more bird pins)  //  Tulips are my absolute favorites… lucked out and found these beauties the day before the show  //  Mail Flair (fun stickers to make your envelopes fancy)… one of my favorite products in the new line. Shown here with gorgeous calligraphy by Anne Elser  //  More new products: birthday cards, notebooks and note pads

National Stationery Show 2014 - The People

IMAGES ABOVE: THE PEOPLE  //  I could not have done the show without my dear friend Angela who took a week out of her life to help me with this colossal task  //  After working together remotely for 3+ years, I finally got to meet Laura (our former Color Queen) in person! As a Flights of Fancy contributor, Laura has created more than 100 gorgeous color palettes for this blog and now has her own line of beautiful stationery. So proud of her!   //   Chatting with buyers in the booth  //  Nole from Oh So Beautiful Paper (and her cute baby bump) taking photos for her blog  //  Fellow exhibitors and super talented designers Bambs (one of my Paper Camp homies) and Queenie (who I ‘met’ on Instagram)  //  One last pic with Angela at the end of the show!

There it is! The entire trip in a photographic nutshell. Exhibiting at a tradeshow can be overwhelming, exhausting and extremely expensive but it’s also exhilarating, enlightening and it pushes you creatively in ways you’d never expect. I’m so grateful for every order I wrote and all the wonderful people I met. I also want to say a big thank you to those who featured my work before, during and after the show…

The Paper Chronicles, Urbanic and Shindig Paperie for sharing my pre-show mailer.
An Earnest Journey for a lovely pre-show feature.
Oh So Beautiful Paper, Celebrations.comAilee, Green Fingerprint and Crumple and Toss for featuring my booth!

Our new products will be available in retail stores and in our own online shop very soon and I’m looking forward to sharing details of all the new products with you!!


Store Scoop

Pinterest Contest Winner

January 25, 2013

Happy Friday friends!!

First, let me say a big thank you to everyone who took the time to enter our Pinterest Contest – it was really interesting to see which invitations inspired you the most and I loved looking at all the gorgeous boards you created. So fun! For me, this is the not-so-fun part… picking just ONE winner. Boy, this was hard.

Although there can only be one winner of the grand prize, I’ve decided to award “Special Mention” prizes 5 pinners who did a really beautiful job. The following entries will receive a 15% discount towards their wedding stationery!…

Denise’s board inspired by our Charlotte invitation really showcased how the fern motif could be elegantly incorporated into so many wedding details… even the bride’s hair accessories…


I love all the lacey details Courtney included in her board which was clearly inspired by the Katia invitation


Ashley’s board instantly whisks me away to a beautiful, lush garden wedding inspired by our Liv invitation


I love the color palette and soft, romantic details of this board created by Tanya, inspired by our Anna Beth invitation…


And the last “Special Mention” winner is Kayla for this stunning board which I think perfectly embodies the feel of our Olivia invitation


Beautiful boards ladies! Look out for an email from me with your 15% discount code!

And now to our grand prize winner. After much consideration, I’ve decided to award the $250 Gift Certificate to Helene for her beautiful board inspired by our Paris invitation. Our Paris invite is elegant, understated, timeless and classic…. so is this board. I think each image really represents the style of the invitation and I immediately get the sense of exactly what this wedding would be like when I look at this board: simple and stunning. Here are a few images from the winning board…


(sources: row 1: bride & groom, eiffel tower | row 2: vintage books, bride | row 3: venue, bouquet)

Congrats Helene! You will soon receive an email with a coupon code for your $250 Gift Certificate!

If any of the winners have not received an email by 5:00 pm today (EST), please leave a comment here to let me know. Don’t forget to check your junk mail folder in case it’s sent there inadvertently.

Thanks again to everyone who entered! This was fun!!

– gia



Store Scoop

Invite + Inspiration: A Pinterest Contest!!

January 8, 2013

UPDATE: THIS CONTEST IS NOW CLOSED! Thanks for all your entries… so many amazing boards to choose from!! A winner will be announced this Friday, January 25 so be sure to check back in!

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Invite + Inspiration: A Pinterest Contest

It’s been a LONG time since we’ve had a giveaway or contest of some kind so I wanted to kick off 2013 with a fun one. We’re hosting our very first Pinterest contest!

Invite + Inspiration Pinterest Contest

Yup, we’re giving away a $250 gift certificate to one lucky winner! That’s a whole lotta pretty paper! And the best part is, all you have to do to enter is spend a little time pinning pretty photos and daydreaming about the most magical, most beautiful, most stylish wedding ever. I mean, that’s what we’re all doing on Pinterest anyway, right?

So, if you want to join the fun, here’s what you do…

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1. Follow Betsywhite Stationery on Pinterest.

2. Create a Pinterest board called “Betsywhite Invite + Inspiration” and include the invitation name in the board title. For example, a board title could be: “Betsywhite Invite + Inspiration: Aubrey“. To show you an example of what this would look like, we’ve created a sample board which you can see here.

3. Pin your favorite wedding invitation from our online store, and add the hashtag #weddinginvitations to the pin. By the way, if you have more than one favorite invite, you can create more than one pinboard. Each pinner can create up to 5 boards, each featuring a different wedding invitation as the source of inspiration.

4. Add at least 10 pins to your board which represent your dream wedding, inspired by our invitation design. You can pin cakes, flowers, wedding gowns, decor, etc… anything you would include in your dream wedding (again, for ideas, you can take a peek at this sample board).

5. To submit an entry, comment right here on this post with a link to your board!

Betsywhite Stationery Pinterest Contest

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Remember, you must be a member of to enter, and you must be following Betsywhite Stationery’s Pinterest boards. If you don’t have a Pinterest account yet, you can sign up for one here.

This contest begins on Tuesday, January 8, 2013 at 10:00 a.m. (EST) and ends on Tuesday, January 22, 2013 at 11:59 p.m. (EST). The winning board will be selected based on creativity, style, adherence to the rules and how closely the board is inspired by our invitation.

The winner will be notified via email  – when entering your email address on the comment form below, please be sure to enter a valid address. Your email address will not be shared.

No purchase necessary to enter or win. A purchase or payment of any kind will not increase your chances of winning. By participating in the Contest, entrant certifies that his/her entry is original, has not been previously published or won any award, and does not contain any material that would violate or infringe upon the rights of any third party, including copyrights, trademarks or rights or privacy or publicity. 

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I can’t wait to see your boards! Good luck and have fun!

– gia