Yet another great puppy photo from Anna Kuperberg!
When most people think of a brand, they think of the Nike swoosh or the Apple logo…recognizeable icons that represent a particular company. Well the same principles that go into a business brand can be applied to something much more personal and fun like a wedding!
The idea is to make your event memorable…to incorporate details which your guests will associate specifically with your wedding. Most brides will instinctively brand their event with color by choosing a color palette which they incorporate throughout the event (bridesmaids dresses, flowers, linens, etc.) but event branding goes further than colors alone. The best way to really tie elements together is to use one signature icon throughout the event (like a bird or a particular flower) or to use a wedding logo.
A wedding logo works the same way as a business logo – it’s a unique icon that will represent you and your wedding. First, use your wedding logo on the save the dates and invitations to introduce your brand to your guests. The style of the logo should reflect the style of your wedding and give guests a glimpse of what your wedding will be like: casual or traditional, rustic or modern, etc. When guests arrive at the ceremony, they could be greeted with a “wedding this way” sign with the same symbol which could also appear on the wedding programs. At the reception, your brand can be incorporated into the place cards, menu cards, on the cake, favors and even projected onto the dance floor with special lighting.
Here is a great example of a beautifully branded wedding. This bride used our Love Logo #14 wedding logo design to help create the ‘rustic chic’ feeling she wanted for her winter wedding in Vermont. Her wedding colors and wedding logo were incorporated into every aspect of the wedding, creating a really cohesive look:
(see more photos from this wedding here)
Branding your event to create a cohesive look can be the difference between a nice wedding and a stylish, stunning and truly unforgettable event.
Top image: Featuring Love Logo #13 from betsywhite stationery. Clockwise from top: DIY tag, DIY favor sticker, Love Logo #13 place card, Love Logo #13 wedding program, Love Logo #13 menu card.
Rustic chic wedding: Leigh Miller Photography
Gail Johnson with Wedding Soirée will be joining us every Tuesday for the next few weeks to share a few tips and tidbits from a planner’s perspective…
During my career as a wedding consultant, I have seen my fair share of wedding photographs. Be sure to ask your photographer to show you the ‘detail shots’ of past weddings he/she has photographed because these are the images that will be most important when you look back at your wedding years later. Make sure you get a shot of your DIY favor boxes which caused many sleepless nights, or the guest book, perhaps even your grandmother’s handwriting or her special note.
Make sure these details are captured for your own memories but also keep in mind that if you want your pictures published in a wedding magazine or on your favorite blog, it’s the stunning detail shots that will make the difference!
I would have to agree – when it comes to weddings, love is definitely in the details. To inspire you, here’s a little roundup of a few lovely wedding details…
By the way, if you missed Gail’s tip last week, click here.
row 1: Aruna B., Caroline Tran
row 2: Photography By Leah, Justin Bernhaut via Martha Stewart
row 3: Union Photo, Jen Curtis Photography, Josef Isayo (planning by Bella Weddings & Events, flowers by Flowerwild)